Understanding Creator Outreach Limits and GMV Requirements

TikTok Shop has implemented outreach limits that are based on your last 30 days of affiliate GMV (Gross Merchandise Value). This article explains how these limits work and how to get started with creator outreach.

For US stores:

For UK stores:

How To Check My Affiliate GMV and Weekly Outreach Limit

You can check that within your seller center.

• Go to "Affiliate" -> "Target Collaboration" -> "Check Rules"

Initial GMV Requirements

If your account has $0 in affiliate GMV, you will not be able to message or send invites to unconnected creators. You must generate some affiliate GMV before being able to reach out to new creators.

Breaking the $0 GMV Threshold

To start messaging creators, you need to generate more than $1 in affiliate GMV. You can do this by:

• Placing a test order from an existing affiliate showcasing your product

Test Order Process

If you choose to place a test order:

1. Find an existing affiliate video for your product

2. Place an order through that video

3. Wait 1-2 business days for the GMV to be reflected in your dashboard

After Generating GMV

TikTok refreshes the outreach limit on every Sunday at 12pm. Once your affiliate GMV is above $0, you'll be able to start reaching out to new creators starting every Sunday. Your outreach limits will expand as your sales increase through the platform.