6. Brand Contests (Incentive Campaigns)

Last updated: March 26, 2026

Incentive campaigns are designed to re-engage creators, boost content output, and increase performance—especially when samples or outreach volume are limited.

Euka Brand Contests support 4 incentive formats:

  • Posting Challenges

  • GMV Challenges

  • Leaderboard Contests

  • CPM Contest

All paid contest types support “Set a Max Budget”:

  • Ensures total spend stays within your limit

  • Once the budget is reached, the contest will automatically end

Many sellers struggle to get creators to participate in incentive campaigns due to:

  • Back-and-forth coordination on contracts

  • Manual tracking of deliverables

  • Designing contest rules or promotional flyers

  • Managing payouts across creators

Euka Brand Contests streamline the entire process by handling:

  • Creator enrollment

  • Deliverable tracking

  • Contest structure and visuals

  • Payment distribution (optional — Euka can manage payouts for you)

All contests can be launched using Outreach Agents, Affiliate CRM segments, or My Lists, making it easy to re-engage creators at scale. Brands can also upload creator briefs or campaign guides, including scripts, key selling points, or promotion details.

6.1 Posting Challenge

Creators who post consistently within the contest period receive rewards based on predefined tiers.

💡 Best for

  • Boosting content volume during:

    • Cold start phase

    • New hero product (PID) launches

    • Before major promotional campaigns (to help build trend momentum)

  • Sellers with limited sample budgets but a strong need for more videos (especially for high-COG products)

Important notes

  • Launch posting challenges at least 3 weeks before major promotions to ensure content delivery aligns with your campaign schedule

  • You can set a minimum GMV threshold to protect margins while still driving content volume

6.2 GMV Challenge

Creators are rewarded for hitting specific GMV tiers during the contest period.

💡 Best for

  • Stores with existing high-performing or VIP creators

  • Increasing creator engagement without raising commission

  • Incentivizing higher-quality, conversion-focused content, since rewards are tied to performance—not post count

Important note Rewards are released after the contest deadline, even if creators complete their targets early.

6.3 Leaderboard Contest

Creators compete for rewards based on GMV ranking, with higher prizes awarded to top performers.

💡 Best for

  • Brands with a fixed or predefined marketing budget

  • Creating healthy competition among active creators

  • Driving short-term GMV spikes during key sales moments

Leaderboard contests work best when you already have an active base of creators generating GMV.

6.4 CPM Contest (Incentivize Views & Brand Awareness)

A CPM Contest rewards creators based on video views, making it ideal for driving reach and brand awareness.

How it works:

  • Set a CPM rate (e.g. $3 per 1,000 views)

  • Creators are paid based on qualified views during the contest

Optional controls:

  • Limit max views paid per video

  • Require minimum views to qualify

  • Require minimum GMV to qualify

  • Set a max payout per creator

Budget:

  • Define a total contest budget

  • Payouts are auto-tracked and capped by budget

💡 Best for

Campaigns focused on visibility, reach, and viral momentum rather than direct sales.