Email campaigns allow you to reach creators outside TikTok Shop DMs using a dedicated outreach channel.

This is especially useful when:

• Your TikTok Shop outreach quota is limited due to low affiliate GMV

• You want to reach high-performing creators whose TikTok inbox is already saturated

• You need a more reliable and trackable outreach channel than DMs

For top creators, TikTok messages are often missed or buried quickly. Email gives you a more direct, persistent way to communicate.

3.1 Connect Your Email Accounts

Before launching any campaign, you must connect an email sender.

Go to:

Outreach → Email Campaigns → Manage Emails → Add Email

You can connect 3 types of senders:

Gmail Account

Best for:

• Smaller campaigns

• Quick setup

• Early-stage outreach testing

Setup:

• Connected via Google OAuth

• Emails are sent directly from your Gmail or Google Workspace account

Key Behavior:

• Creator replies sync back into Euka

• You can set daily sending limits per account

• The sender name is pulled from your connected Gmail identity

Use Case:

• First outreach tests

• Low-volume creator campaigns

• Validating messaging and response rates

Outlook Account

Best for:

• Teams using Microsoft 365 / Outlook

• Structured company outreach workflows

• Shared inbox environments

Setup:

• Connected via Microsoft OAuth

• Emails are sent from your Outlook or Microsoft 365 account

Key Behavior:

• Creator replies sync back into Euka

• Sender account can be used across campaigns

• Supports team-based outreach workflows

Use Case:

• Agency teams

• Brand partnership teams using Microsoft ecosystem

• Coordinated outreach across multiple users

Custom Domain

Best for:

• High-volume email campaigns

• Fully branded creator outreach

• Agencies managing multiple stores or brands

• Long-term creator relationship programs

Example sender emails:

• creators@yourbrand.com

• partnerships@yourbrand.com

• collabs@yourbrand.com

Setup Requirements:

• You must add DNS records to verify your domain

• Typically includes:

  • SPF (sender authorization)

  • DKIM (email authentication)

  • Tracking records (deliverability + analytics)

What this enables:

• Sends emails from your branded domain

• Improves trust and recognition with creators

• Improves deliverability for scaled campaigns

• Supports higher-volume outreach setups

After setup:

• Verified domains appear as selectable senders in Euka

• You can create multiple sender addresses under the same domain

• Can be used across all Email Campaign workflows

3.2 What Euka Can Access

When you connect Gmail, Outlook, or a custom domain, Euka only uses permissions required for email outreach workflows inside the platform.

Euka Can:

• Send creator outreach emails from connected accounts

• Send follow-up emails based on campaign logic

• Sync creator replies back into Euka

• Track campaign performance:

  • Sent

  • Opened

  • Replied

• Use configured sender name, reply-to email, and sending limits

Euka Cannot:

• Access unrelated inboxes in your organization

• Access accounts not connected to Euka

• Access Google Drive, OneDrive, Slack, CRM, or finance tools

• Manage Google Workspace or Microsoft admin settings

• Delete emails from your mailbox

• Send emails outside workflows configured inside Euka

3.3 Create Message Templates

Go to:

Outreach → Email Campaigns → Message Templates

Message templates let you reuse outreach copy across campaigns.

You can create templates for:

• Product launches

• Incentive campaigns

• Seasonal promotions

• Competitor creator outreach

• Retainer recruitment campaigns

• Spark code collection campaigns

Best Practices for Email Templates

1. Personalize Whenever Possible

Stronger performance comes from personalization:

• Creator name

• Their past videos

• Products they’ve promoted before

Example:

“Loved your recent video featuring [Brand/Product].”

2. Lead With Creator Value

Creators receive many outreach messages daily.

Always prioritize:

• Incentives

• Retainer opportunities

• Higher commissions

• Paid collaboration options

• Ad/code opportunities

before product explanation.

3. Keep It Short and Clear

Effective emails are:

• Easy to scan

• Direct on offer

• Clear CTA (call-to-action)

Avoid long product introductions.

3.4 Launch an Email Campaign

Once emails and templates are ready:

Go to:

Outreach → Email Campaigns → + New Campaign

Workflow:

1. Select sender email (Gmail / Outlook / Custom Domain)

2. Choose message template

3. Select creators via:

   • Built-in filters

   • Uploaded creator lists

   • Competitor creator lists

4. Review campaign settings

5. Launch campaign

The workflow mirrors Outreach Agents, so you can easily switch between:

• TikTok DM outreach

• Email outreach

depending on your GMV limits and campaign strategy.

3.5 Best Practices & Operational Notes

Use Multiple Email Accounts (When Needed)

If you hit sending limits, you can connect multiple email accounts.

Benefits:

• Scale outreach volume safely

• Segment campaigns by brand or product

• Reduce risk of spam throttling

Domain Warm-Up Strategy

For custom domains:

• Start with low daily volume

• Gradually increase sending scale

• Prioritize personalized emails early on

Avoid sudden high-volume sending at the beginning to protect deliverability.

Reply Management Matters

Engagement improves deliverability over time.

Encourage creators to:

• Reply to emails

• Ask questions

• Engage in conversation

instead of only sending one-way blasts.