2. Custom Segments

Custom Segments are user-defined segments built with AND / OR logic, allowing precise targeting based on behavior, performance, and timing.

Best for:

• Advanced targeting

• Product-specific strategies

• Performance-based activation

• Scaling creator programs with precision

Example 1: Top Creators by Hero PID Performance

Segment Definition Creators who:

• Have posted content featuring the hero PID, and

• Have generated ≥ X GMV from that PID

Use Cases

• Launching new focus products tied to the same hero PID

• Running promotions or bundles to boost AOV and creator earnings

• Hero product relaunches that aim to scale without increasing sampling budget

• Special campaigns (e.g. reaction, remix, or trend challenges)

Activation Strategies

• Launch brand contests or GMV leaderboard challenges exclusively for this group

• Use agents to:

  • Announce campaigns early

  • Build competitive momentum

• Position these creators as priority partners to accelerate content adoption and GMV lift

Goal Maximize impact from proven creators who already convert on your hero product.

Example 2: High GMV Creators with Low Content Output

Segment Definition Creators who:

• Have generated ≥ X GMV historically, but

• Have posted fewer than X videos

Use Cases Targets creators with proven conversion ability but low posting frequency.

Activation Strategies

• Re-engage using Target Collaboration or agent outreach

• Offer a temporary commission boost (e.g. +5% for 30 days)

• No free samples required — creators already have product experience

• Focus messaging on:

  • Short-term upside

  • Low effort, high return based on past success

Goal Increase video output while saving on sample seeding.

Example 3: Inactive Creators (Previously Posted, Now Dormant)

Segment Definition Creators who:

• Have posted at least once, but

• Have not posted in the last X days

Use Cases Reactivates dormant creators who already understand the product but need a new reason to post.

Activation Strategies

• Send a light reactivation message centered on:

  • Current promotions (flash sales, coupons, bundles, free gifts)

  • Seasonal or trend-driven angles

  • Limited-time incentives or contests

• Pair outreach with a short posting challenge to reduce decision friction

Goal Re-activate creator output without additional sample seeding.

Example 4: Sample Received but No Content Posted (2+ Weeks)

Segment Definition Creators who:

• Received an approved sample, but

• Did not post content within 2 weeks

Use Cases Recovers stalled collaborations and improves overall sample ROI.

Activation Strategies

• Use reminder-focused agents with:

  • Clear overdue reminders

  • Creator briefs or content references to remove uncertainty

• If response remains low:

  • Move creators into a low-effort posting challenge, or

  • Exclude them from future sample seeding to protect budget efficiency (For details, refer to My Lists → Blocklist in the Help Center)

Goal Close the fulfillment loop and prevent ongoing sample leakage.

Example 5: Posting Challenges & Retainer-Style Activation

This example combines weekly posting challenges and retainer-style workflows, as both are designed to increase predictable content output.

Segment Definition Creators who:

• Have posted before, and

• Meet minimum performance criteria (e.g. ≥ 1 sale or ≥ X GMV in the past 30 days)

Use Cases

• Driving short-term content volume

• Creating semi-retainer behavior without long-term contracts

• Stabilizing output from reliable creators

Activation Strategies

• Define clear requirements:

  • Posting frequency (e.g. 7 posts within the challenge period)

  • Minimum performance thresholds

• Reward creators with:

  • Cash incentives

  • Temporary commission boosts via Target Collaboration

    • Commission automatically reverts to Open Collaboration after expiration

• Continuously monitor performance via Segments and renew incentives only for top contributors

Goal Increase video volume and GMV predictability while keeping incentive spend controlled.